For residential treatment programs, therapeutic schools, and behavioral health organizations.
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Because the real win isn’t more marketing — it’s becoming the program families choose — on purpose, with confidence. for Residential Treatment Programs, and Behavioral Health Organizations.
 I'm Dane I Make Treatment Programs Trusted, Preferred, and Chosen.
The Hard Truth

Your biggest competitor
isn’t another program.

It’s the family choosing nothing at all.**

Confusion, fear, and overwhelm are quietly killing more admissions
than any other program ever will.

Learn More →

Who This is For

If you run a program that actually does the work, this is for you.

You’re not trying to flip a quick business.  You’re carrying a lot: a campus or property, licenses and inspections, a roster of staff with real lives and families, the weight of parents’ expectations, kids who didn’t come to you on their best day…

You might be: An owner who came up from the inside of the industry.  An executive director trying to stabilize something you didn’t create.  A clinical founder trying to protect the integrity of your work.  Or the person everyone depends on when numbers wobble and no one can explain why.

If that’s you, you’re in the right place.

Your program isn’t broken.
Your vantage point is.

From the inside, everything looks important. From the outside, the truth is obvious.

You don’t really know what’s driving admissions.

One good month, one bad month. Seasonal? Competition? Reputation? Web traffic? Ed-Consultants? Pricing? Something from three months ago?

Right now, it’s guessing.

You’ve built a pile of tactics,
not a system.

New ideas every quarter.
New plates to spin.
No one knows which ones matter.
So when something breaks…

You’re back to panic mode.

Families can’t clearly see
who you are.

To them, every program looks the same.  Generic language.  Generic claims. Generic photos.
 When parents can’t tell the difference…

They pick no one.

Everything Communicates

Families are making decisions long before they ever talk to you.

When a parent starts researching, they’re scanning for signals:

  • your tone and language
  • the realism of your photos
  • whether your story feels believable
  • what shows up online
  • your consistency across platforms
  • the “feel” of your program, even through a screen

Everything either builds trust or erodes it.

Nothing is Neutral

This is One of the Most Distorted Markets on Earth

You’re not selling software.
You’re not selling shoes.
You’re operating in a space loaded with:
  • Stigma
  • Activist Pressure
  • Confidentiality Constraints
  • High-Ticket Emotional Decisions
  • Biased Online Narratives
  • AnIncestuous Talent Pool That Circulates the Same Ideas
  • Generic "Industry Language" That Hides Your Real Strengths

From the outside, parents see sameness, vagueness, and uncertainty.

So they do nothing.

That’s who you lose most admissions to
— families who decide to choose nothing.
Why it Matters

When families choose your program confidently, everything changes.

This isn’t about more ideas.
It’s about stability.

• Predictable admissions
• Secure staff
• A healthier reputation
• Clarity in decisions
• Confidence in the future
• No more panic cycles
• No more running after trends

Most owners I work with finally feel something they haven’t felt in years:

–Control.

Who I Am

I REPAIR. I REBUILD. I REBRAND. I REPOSITION.
I’m Dane Shakespear

I’ve been rebuilding, repairing, rebranding businesses and high-cost products and services and repositioning them as market leaders for over 34 years— long before “experts” showed up with templates and buzzwords.  

I’ve worked inside industries where failure wasn’t an option: Airlines, crisis-era marketing, high-stakes reputation repair, and residential treatment and behavioral health.

I understand programs from the inside out — and I know what actually builds trust.

I show up without hype, without slides, and without the usual excuses.

Just clarity, direction, and the straight line forward.

Dane Shakespear Residential Treatment Consultant
Dane Shakespear

I don’t sell tactics. I diagnose systems.

My job is to help your program become the one families choose — confidently.

What I Do

My job is to help your program become the one families choose — with confidence.
  1. I separate what’s driving admissions from what’s just noise.
  2. I make your program understandable from the outside.
  3. I remove what isn’t working (even the things you’ve convinced yourself matter).
  4. I build a straight-line plan that you can measure and follow.
Residential Treatment Marketing Value Model
0+ years
RTC Consulting
$0 mil+
RTC Revenue
$0 mil+
Annual Ad Mgmt
0+
Industries Advised

What Working Together Looks Like

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Step 1.

We Talk

We walk through your situation, your history, what’s keeping you awake, and what you’ve already tried.

Step 2.

I map what’s actually happening.

You see your program from the outside for the first time — not the inside story you’ve been telling yourselves.

Step 3.

You get a straight-line plan.

Clear priorities: what to stop, what to strengthen, and how to become the program families choose on purpose, with confidence.

If You Want to Stop Guessing
and Start Leading

–We Should Talk

No slides. No pitch. Just clarity and a straightforward conversation
about what’s actually happening in your program.

Book a Call

Hard Truths

The clarity leaders need — not the comfort they want.
If it stings, it's because it's true.
Read More
    Dane Shakespear Residential Treatment Center Consultant

    A quiet, straightforward discussion about your program — nothing more.

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