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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
9 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
9 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Dane Shakespear 24

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business – their marketing and sales flow to 3rd party geeks and charlatans.

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Reputation Marketing

Reputation Marketing

The days of looking up a business address or telephone number in phone books are over.  A testament to that fact is the number of phone books left in piles on doorsteps, racks in the free publication section of convenience stores, and the fact that you yourself probably haven’t opened one in ages – unless […]

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80/20 Sales and Marketing

80/20 Sales and Marketing

I’ve worked with Perry Marshall for a number of years.  We meet together several times a year – I use him as a sounding board for my biggest ideas and toughest problems. I’ve watched the 80/20 principles he covers in his book percolate in his mind and discussions over the years as he was pulling it […]

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Reputation Management

Reputation Management

Everyone’s heard of reputation management.  The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire […]

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Success Is a Lousy Teacher

Success is a lousy teacher.  It seduces smart people into thinking they can’t lose.  – Bill Gates

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Power Disqualifiers in Sales and Marketing

Power Disqualifiers in Sales and Marketing

I worked with John Paul Mendocha on refining sales processes for a company several years ago.  John is one of those guys who is a total no-fear salesman.  John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always […]

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Never interrupt your enemy when he is making a mistake.

Never interrupt your enemy when he is making a mistake. – Napoleon Bonaparte

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As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. – Seth Godin

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Never ascribe to malice that which is adequately explained by incompetence.

Never ascribe to malice that which is adequately explained by incompetence.  – Napoleon Bonaparte

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Trust Me I’m Lying – Confessions of a Media Manipulator

Trust Me I’m Lying – Confessions of a Media Manipulator

I heard about Ryan Holiday years ago as a marketer for American Apparel and as they guy who pulled off some pretty incredible publicity promotions through subtly controlling and feeding the news machine ever hungry for stories and ever willing to be “duped” for the sake of a clicks and page views. You’ve seen it […]

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Blue Ocean Strategy

Blue Ocean Strategy

Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth. Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately  to imitation of competition, competing on […]

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