Transform Your Business by Being Remarkable Seth Godin says that the key to success is to find a way to stand out – do be the purple cow in the field of monochrome holsteins. Godin himself may be the best example of how tho theory works: The marketing expert is a demigod on the Web, […]
Continue reading
This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services. I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with. It was just too much […]
This is a classic book. One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office. Published in 1985 it’s pretty old, but the principles he outlines are timeless. Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays […]
If it doesn’t sell, it isn’t creative. – David Ogilvy
I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...
Most Popular