Activist groups don’t need the truth on their side to do damage. They only need volume, emotion, and an audience already conditioned to distrust anything in the behavioral health world. By the time an activist group targets you, the facts matter far less than the perception you allow to take root. Protecting your program from...Read More

When allegations hit your program publicly—true, exaggerated, or completely fabricated—you’re not just dealing with the complaint. You’re dealing with the court of public perception. And that court plays by one rule: whoever communicates first and best controls the narrative. If you respond poorly, you look defensive. If you respond slowly, you look guilty. If you...Read More

In behavioral health, a crisis isn’t a possibility — it’s a timeline. The question isn’t whether you’ll face an online attack, a false allegation, a viral misunderstanding, or an angry parent with a megaphone… the question is whether you’ll be ready when it hits. Crisis PR for behavioral health programs is not about spin. It’s...Read More

Online attacks against teen programs aren’t random. They’re calculated, emotional, and weaponized to trigger fear. And in this space, silence doesn’t read as professionalism — it reads as guilt. If you don’t control the narrative, someone else will. And they’ll twist it into the worst possible version of your story. The Real Danger Isn’t the...Read More

One unfair review can destroy trust instantly. It doesn’t matter if it’s false, exaggerated, taken out of context, or written by someone who was never part of your program. Parents don’t investigate—they react. Removing negative reviews—legally and ethically—isn’t about “managing optics.” It’s about protecting families from misinformation and ensuring your admissions team isn’t being quietly...Read More

Nothing kills admissions faster than a damaged reputation. One negative review, one old article, or one angry parent post can shut down trust before a family ever reaches out. Programs rarely lose admissions because they’re “not visible enough.” They lose admissions because parents find something online that makes them hesitate—and hesitation is fatal in this...Read More