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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
9 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
9 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Dane Shakespear 24

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business – their marketing and sales flow to 3rd party geeks and charlatans.

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People Don’t Want to Buy Your Product or Service

People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

Continue reading
More Isn’t Better, Better is Better

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Continue reading
Google’s Stupidity Tax

Google’s Stupidity Tax

Pay Per Click is probably the most valuable and effective marketing medium in the history of the world.  But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent […]

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Unlimited Traffic – A Real Life Case Study in Behavioral Health Marketing

Unlimited Traffic – A Real Life Case Study in Behavioral Health Marketing

Unlimited traffic?  It sounds like a pipe dream or only a theoretical concept, but in fact, it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20 […]

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The Pitfalls of Data Driven Marketing

The Pitfalls of Data Driven Marketing

I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets […]

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The 2 Most Important Functions of Business are Innovation and Marketing

The 2 Most Important Functions of Business are Innovation and Marketing

More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then – maybe even more in the digital age when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that […]

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Refining Google AdWords

Refining Google AdWords

One of the most important things of any Google AdWords campaign is to continually test and refine.  The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that […]

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A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This […]

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An Idea is Only As Good As its Execution

An Idea is Only As Good As its Execution

Every idea is only as good as its execution.  It doesn’t matter how great the idea –  for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner […]

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The Facts Are No Longer Enough

The Facts Are No Longer Enough

The speed of life is shortening the window consumers have for analysis.  Nowadays people are so overloaded with information, resources, and options,  they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think.  They’re so […]

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