The days of looking up a business address or telephone number in phone books are over. A testament to that fact is the number of phone books left in piles on doorsteps, racks in the free publication section of convenience stores, and the fact that you yourself probably haven’t opened one in ages – unless […]
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I’ve worked with Perry Marshall for a number of years. We meet together several times a year – I use him as a sounding board for my biggest ideas and toughest problems. I’ve watched the 80/20 principles he covers in his book percolate in his mind and discussions over the years as he was pulling it […]
Everyone’s heard of reputation management. The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire […]
Success is a lousy teacher. It seduces smart people into thinking they can’t lose. – Bill Gates
I worked with John Paul Mendocha on refining sales processes for a company several years ago. John is one of those guys who is a total no-fear salesman. John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always […]
Never interrupt your enemy when he is making a mistake. – Napoleon Bonaparte
As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. – Seth Godin
Never ascribe to malice that which is adequately explained by incompetence. – Napoleon Bonaparte
I heard about Ryan Holiday years ago as a marketer for American Apparel and as they guy who pulled off some pretty incredible publicity promotions through subtly controlling and feeding the news machine ever hungry for stories and ever willing to be “duped” for the sake of a clicks and page views. You’ve seen it […]
Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth. Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately to imitation of competition, competing on […]
I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...
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