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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
9 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
9 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Residential Treatment Center Marketing Sheet
Treatment Center Marketing Pages
Person Writing Marketing Copy for Treatment Center

Behavioral Health Copywriting Cheatsheet (Download)

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An essential tool for Behavioral Health marketing copy. Use this cheatsheet to find and collect powerful words with emotional imagery to hit the hot buttons of the reader.. Use as a reference when writing copy.

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Behavioral Health Copywriting Cheatsheet

What is The Behavioral Health Copywriting Cheatsheet?

It’s an invaluable tool to use as a guide and reference when writing copy for your marketing material, websites, email sequences, ads, video scripts, tour scripts, newsletters, press releases,  and sales scripts.

Therapy Doesn’t Sell.  Nobody Wants it.

One of the biggest mistakes made when writing marketing copy is to focus only on the process – the features, the specs so to speak.  Buyers buy by emotion and then justify their choice with logic.

Sell the Outcome, Not the Process..

  • Use this cheatsheet to find and collect powerful words with emotional imagery to tell a better story and hit the hot buttons of the reader..
  • Use as a reference when writing copy.

Residential Treatment Center Marketing

Dane Shakespear