Recent Posts
Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
9 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
9 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Reputation 2

Reputation Marketing

Reputation Marketing

The days of looking up a business address or telephone number in phone books are over.  A testament to that fact is the number of phone books left in piles on doorsteps, racks in the free publication section of convenience stores, and the fact that you yourself probably haven’t opened one in ages – unless […]

Continue reading
Reputation Management

Reputation Management

Everyone’s heard of reputation management.  The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire […]

Continue reading