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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
9 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
9 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Sales 3

People Don’t Want to Buy Your Product or Service

People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

Continue reading
More Isn’t Better, Better is Better

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Continue reading
Power Disqualifiers in Sales and Marketing

Power Disqualifiers in Sales and Marketing

I worked with John Paul Mendocha on refining sales processes for a company several years ago.  John is one of those guys who is a total no-fear salesman.  John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always […]

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